Event Design — Tabletop Projection

Photo of an illuminated blue sign with 'Expedia Group' logo, SiriusXM Media and Studio Resonate logos below, reflected on a glossy surface.
A dimly lit conference room with a long table set with napkins, glasses, and small informational cards, illuminated by blue and purple lighting with beams overhead.
A table set with black napkins folded into triangles, empty glasses, and black place cards, illuminated with blue and white lighting projecting the letter 'e' repeatedly across the table surface.
A long conference table illuminated with blue lighting and a projection spelling 'decc' with circular patterns on the surface, set with glassware, black napkins, and small cards.

Event Design — Tabletop Projection

Skills:
Graphic Design | Brand Stewardship | Event Design | Visual Identity Application | Adobe Photoshop | Design Under Pressure

Overview:
When a last-minute call came in for a private executive dining event at Kitchen Theory in London — Chef Jozef Youssef’s award-winning multisensory dining studio, where he has literally collaborated with Oxford University to study how light, sound, and visual design change the way food tastes — I had two hours to deliver.

The event was hosted by Studio Resonate, SiriusXM’s creative experience studio, for Expedia Group.

The table at Kitchen Theory is projection-mapped. Which means the design doesn’t hang on a wall or live on a screen. It lives on the table, in the room, in the experience of being there.

Responsibilities & Execution:

  • Brand Stewardship: Worked entirely within an existing brand system — no reinventing the wheel, just thoughtful application of established guidelines to a new and unusual format.

  • Graphic Design: Created projection-ready artwork optimized for a large-format tabletop display in a darkened, immersive environment.

  • Deliverable: Designed in Adobe Photoshop — raster-based artwork is required for projection, as projection systems render pixel-based files, not vectors. Exported as a looping MP4 for live projection.

  • Turnaround: Concept to final deliverable in two hours.

Key Takeaway:
Some projects test your range. This one tested my speed, my restraint, and my ability to honor a brand in a format I’d never designed for before. Graphic design is part of my professional DNA — and this is what it looks like under pressure.