Enough with the Fluff
Me. “Unbranded”. Somewhere in the west. A very long time ago.
Why I recently rebuilt my website from the ground up and stopped trying to sell you anything
I don't know about you, but I am tired of being sold to. I don't want somebody to convince me why I need something. I'm a savvy consumer. I think we all are. And as a photographer, as an artist with this many years behind me, I certainly don't want to have to convince anybody why they should choose me. I want my work to speak for itself. I trust whoever lands on this website to make that call on their own. I'm not here to pull the wool over anyone's eyes.
There's a version of this website that no longer exists. It had a pricing section. An FAQ. A list of reasons you should hire me, formatted for easy reading. It told you exactly who I was, what I did, and why that mattered.
It was doing everything right. I hated it.
Not because it was wrong, exactly. Because it was loud in the way everything is loud now. Everyone has a brand. Everyone has a niche and a value proposition and a signature style spelled out in three bullet points. Everyone is an expert. Which, at some point, starts to mean no one is.
If I'm being honest, that old site wasn't really for me. It was for everyone else. I was rebuilding after a major chapter of my life had closed, figuring out who I was again, and somewhere in that process I built a website that was working overtime to convince strangers to trust me. All that effort pointed outward. It made sense at the time. But, it just wasn't true anymore.
The thing about marketing done well, though….it works. It creates a very convincing version of a person. Clean, coherent, frictionless. You know exactly what you're getting before you get it. And I think that's exactly the problem. The mystery is gone before you even walk in the door. The discovery is gone. You've already been told what to think.
I don't want to tell you who I am. I want you to find out.
This site is quieter because I'm quieter about it now. Not begging. Not selling. Just putting the work out there and trusting that the people who are meant to find me will find me. That's not passivity. That's knowing who I am well enough to stop performing it.
Because when someone finds this site and something in them goes quiet for a second while they're looking at the images, that's the thing I can't manufacture. And I don't want to bury it under a layer of persuasion. I don't want you arriving at my work already convinced. I want you to convince yourself.
No pricing. No package names. No copy engineered to make you feel like you're almost out of time.
If you feel it, you'll reach out. And if you don't, no amount of well-placed adjectives was ever going to make the right thing happen between us anyway.
Maybe you’re tired of it too. The noise, the pitch, the performance. If you are, you know where to find me.
